Construction & Real Estate

Neom picks GHM to manage Saudi mountain resort

Neom, the developer of Saudi Arabia's mega futuristic city project Neom, has signed a strategic agreement with General Hotel Management (GHM), the creator of stylish hotels and resorts worldwide, to manage The Chedi Trojena, a unique perennial mountain destination in the kingdom and host venue of the 2029 Asian Winter Games.
Nestled within the Slope Residences atop the mountain peaks, The Chedi Trojena will be part of an iconic residential village in one of Trojena’s six distinctive clusters: Gateway, Discover, Valley, Explore, Relax and Fun. 
The hotel’s location in the Relax Cluster serves as a sanctuary for reflection, recreation, and rejuvenation with world-class wellness programmes. Its design blends harmoniously with the surrounding landscape, with nature trail paths and a thoughtful public realm for healthier living. 
The Slope Residences will offer guests a range of experiences stretching from culinary nourishment, sports and adventure, health, and longevity, as well as restorative and meditative activities, all with uninterrupted views overlooking the Lake of Trojena.
As per the agreement signed by Neom Hotel Development, the developer of a future-centric hospitality ecosystem in the northwest corner of Saudi Arabia, today (January 11), GHM will be responsible for the management of The Chedi Trojena. 
"We are honoured to be the second hotel partner selected by Neom Hotel Development to realise its vision of hospitality excellence of the future. GHM’s remit is to create an exceptional luxury sanctuary that will chart the course for this shared new future," remarked its CEO Tommy Lai.
The design narrative for the hotel will be imbued with the kingdom’s rich history with a nod to Trojena’s futuristic architecture for a contemporary appeal befitting its awe-inspiring destination. 
The essence of GHM’s hallmark ‘A Style to Remember’ lies in its seamless delivery of 19 refined touchpoints of the group’s Guest Experience Signatures, stated Lai. 
Construction on Trojena began last month and Neom expects to welcome its first guests in 2026. 
In its aim to become a hub for world-class tourism and recreation never before offered in the Gulf countries, the mountain destination will also feature 30km of ski slopes for visitors of all ages and levels, ultra-luxury and wellness hotels and resorts as well as over 100 indoor and outdoor experiences available all year-round.
Chris Newman, Executive Director, Hotel Development at Neom, said the Chedi brand has a proven track record of creating inimitable and authentic hospitality concepts. 
"By capturing this spirit of luxury escapism, we can deliver on our promise of giving visitors something that they have never seen before, and in turn, experience the world in ways they couldn’t have imagined," he noted.
Philip Gullett, Executive Director and Region Head at Trojena, said: "The Chedi Trojena, a showcase of the region’s rich cultural and environmental heritage, is a perfect complement to our collection of unrivalled lifestyle experiences in the world’s most alluring destinations."
"Trojena redefines the understanding of ultra-luxury hospitality and mountain tourism. With GHM’s international acclaim in operating iconic resorts globally, we share the same resolve to elevate the travel experience for discerning guests," noted Gullett. 
"The Chedi Trojena will serve as a luxurious sanctuary in the Gulf's first outdoor ski resort, where world-class sporting events, art exhibitions, concerts, and cultural festivals will be staged," he added.