Tourism is more than just a means of exploration, it is a powerful catalyst for transformation, a top Qatar official said in commemoration of the World Tourism Day 2024 that is being celebrated on September 27, under the theme 'Tourism and Peace’.

Saad Bin Ali Kharji, Chairman of Qatar Tourism and Chair of the Board of Directors of Visit Qatar, said that Qatar has always recognised the significant impact of the tourism industry on the country’s development.

The recent unveiling of the Third National Development Strategy for 2024-2030 is a testament to this commitment, outlining the roadmap for the next phase of Qatar’s development and aiming to achieve the Qatar National Vision 2030, he said.

Among its key focus areas, the strategy highlights the tourism sector as a pivotal component in the country’s economic diversification efforts, crucial for driving sustainable economic growth.

By creating jobs, fostering inclusion, and strengthening our local economy, the tourism sector is paving the way for our country to continue to thrive, said Ali Kharji, adding that it offers opportunities for cultural exchange and understanding, helping to bridge divides.

When we value and preserve our cultural and natural heritage, we not only enhance the visitor experience but also nurture a sense of belonging and pride among the local community, he said.

Qatar Tourism has been strategically enhancing Qatar’s position as a leading family tourism destination, renowned for its service excellence, to diversify our economic growth.

“Our mission is to advance and enhance Qatar’s tourism sector by leveraging our rich cultural heritage, developing innovative attractions, and delivering unique experiences for both residents and visitors,” said Ali Kharji.

“We have been strategically planning and establishing a governance framework while attracting distinguished tourism professionals to shape the next stages of our journey.

“In doing so, we have established Visit Qatar as the main arm responsible for marketing and promoting Qatar Tourism.

“We remain committed to achieving our objectives through integrity, effective teamwork, and continuous innovation. Our success is rooted in our dedication to service excellence, transparency, and collaborative efforts.

Our dedicated efforts in Qatar’s tourism sector have yielded significant results. By the end of August this year, Qatar welcomed over 3.2 million visitors, reflecting a 26% increase compared to the same period in 2023.

“This growth demonstrates our progress toward achieving our strategic goals: positioning Qatar as one of the fastest-growing tourism destinations in the region by 2030, reaching an annual visitor count of six million, becoming the premier family-friendly destination, and increasing the sector’s contribution to the GDP from 7% to 12%.

“Today, Qatar has firmly established itself as a major sports hub, having successfully hosted prestigious events such as the FIFA World Cup 2022, the AFC Asian Cup 2023, and the Qatar Grand Prix.

“To further diversify our tourism offering, we are advancing our medical tourism sector, backed by a world-class public health system and leading specialised hospitals.”

He said that the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector also plays a crucial role in tourism growth, with 128 venues providing 70,000 sq m of exhibition space for major international events such as the Web Summit and the Geneva International Motor Show Qatar.

“Qatar Tourism remains dedicated to enhancing the country’s global presence through active participation in international exhibitions and strategic partnerships, including collaborations with UEFA and Goodwood Racecourse.” – TradeArabia News Service