Seven, Warner Bros to set up indoor adventure units in KSA
RIYADH, December 7, 2022
Saudi Entertainment Ventures (Seven), a subsidiary of the kingdom's Public Investment Fund (PIF), has signed an exclusive partnership agreement with Warner Bros Discovery, a global leader in real-life entertainment, to bring purpose-built indoor adventures centres to the kingdom which integrate Discovery’s media content.
Seven is investing more than SR50 billion ($13.3 billion) to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector.
The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jazan, Buraidah, and Tabuk.
With this partnership, Seven said it was supporting the goals of PIF to transform the entertainment landscape of the kingdom by bringing a first-of-its-kind edutainment attraction to Saudi Arabia that will enable young and old alike to not only be entertained but gain informed insights with educational value.
The first Discovery Adventures centre, spanning an area of around 3,000 sq m, will open in Riyadh at Seven’s entertainment destination, located in the Al Hamra district, and will be Discovery’s inaugural indoor adventures centre globally.
Seven has partnered with Mycotoo, the leading agency in entertainment strategy and experience design, to design and develop the Discovery Adventures centres to provide unique, fun entertainment.
More Discovery Adventures centres are being planned across Seven’s entertainment destinations in the Kingdom, and details of the new locations and sizes will be announced in due course.
On the key partnership, Seven Chairman Abdullah AlDawood said: "The arrival of Warner Bros. Discovery as a key partner to develop exclusive indoor adventures centres in our entertainment destinations marks a new milestone in the evolution of Saudi Arabia’s entertainment and reaffirms the kingdom’s position as a leader in the entertainment sector."
"With the mandate to bring truly world-class experiences to the Kingdom, we have carefully curated distinctive Discovery experiences. They will add to the diverse portfolio of Seven’s entertainment attractions in the Kingdom which will enhance people’s lifestyles," he added.
Peter van Roden, SVP, Global Themed Entertainment for Warner Bros. Discovery, said: "This is the very first indoor adventures centre for Warner Bros. Discovery here in Saudi Arabia and we’re delighted to be launching it through our partnership with Seven."
"We are pleased that this indoor adventure featuring Discovery content will further aid in our promise to always strive to deliver experiences that we know our fans will love," he noted.
Delivering the first of the region’s dedicated Discovery experiences, Seven’s entertainment destinations will offer unique and exciting entertainment attractions, tailored to meet the requirements and aspirations of Saudi Arabia’s people.
Spanning over 167,000 sq m of fun, Seven Al Hamra will present ten unique offerings which have been specially designed to cater for all age group needs.
These exciting entertainment attractions include the Kingdom’s first Clip ‘n Climb facility, first Transformers themed ride-based attraction, an indoor hubless wheel, Wave House – an indoor surfing facility, cinemas, bowling, edutainment, e-karting, a variety of retail outlets as well as an array of casual and fine dining outlets serving local and global cuisines.
Five entertainment districts are situated around large indoor atriums which provide access to outdoor public spaces with beautiful gardens and walkways where people can relax and rejuvenate.
Appealing people of all ages, the first Discovery Adventures centre in Riyadh will add to the other entertainment attractions in Seven Al Hamra.-TradeArabia News Service
