In line with its continuous efforts to further strengthen Bahrain’s position on the global tourism destination map; the Bahrain Tourism and Exhibitions Authority hosted the inaugural forum with the International Congress and Convention Association (ICCA).

The forum, held at the Bahrain International Exhibition Centre, included representatives from the tourism industry in Bahrain and the ICCA. It aims to develop the meetings, incentives, conferences and exhibitions (Mice) industry in Bahrain.

Industry experts from Bahrain and abroad presented talks during the forum focused on the trends, achieving competitiveness and strengthening partnerships between the private and public sector.

Participants also reiterated the importance of promoting Bahrain as an ideal Mice destination as it boasts the necessary infrastructure for such events including advanced Information Technology services and world-class tourism facilities.

“Our tourism identity ‘Our Yours’ launched last year aims to strengthen and fuel the growth of the tourism industry. The strategy is focus on the different layers of tourism including Mice. Also business travellers make the main focus groups we are tackling,” said Shaikh Khaled bin Humood Al Khalifa, the chief executive officer of the Bahrain Tourism and Exhibitions Authority.

“The Mice industry in Bahrain is on the rise and to accommodate its growth, we are currently working on a project to develop a new convention and exhibition center in Sakhir along with other initiatives aimed at strengthening this sector,” he said. - TradeArabia News Service