Jordan Projects for Tourism Development (JPTD), a public listed company, through its Swiss holding company Jordan Hotels Holding (JHH), has signed up Swiss-Belhotel International, a global hotel management company, as its exclusive partner to co-manage JHH’s existing hotel portfolio and the upcoming new expansions in the Group’s hospitality division.

The deal will begin with a take-over of multiple operating properties in the city of Aqaba comprising of 5-star hotels, mid-scale 4-star hotels, a collection of hotel apartments and boutique residential accommodation within the Royal Diving Centre.  

On the deal, CEO Mahmoud Zuaiter said: "An association with Swiss-Belhotel International is a strategic move because of their excellence in managing hotels and resorts. Swiss-Belhotel International will play a crucial role in elevating tourism in Jordan to new heights and to overcome the difficulties that exist in the current scenario."

JPTD, he stated, plans to launch a range of activities to enhance the guest experience, for both, domestic and international visitors.

“Our Group has made significant progress towards achieving its goals by developing long term plans which are adaptive to socio-economic changes, with a clear focus of understanding the needs of tourists and to construct exceptional real estate projects in Jordan,” he said.

Tala Bay, one of the significant projects of JPTD, is only just beginning to realize its full potential as the ultimate exclusive beach destination in Aqaba.

With only 10 per cent of the complete land bank developed, there is further development on the horizon with a purpose designed destination planned to appear in the sprawling 2.35 million sq m area.

"JPTD has exciting future expansion plans, beyond the borders of Jordan, and both parties are looking for expanding cooperation in other countries as well," revealed Zuaiter.

Gavin M. Faull, the chairman and president of Swiss-Belhotel International, said: "I am proud to enter Jordan, which is one of the most ancient and culturally rich Arab nations."

"It is an opportunity for us to contribute to the country’s growing international reputation and to infuse our passion and professionalism in its hospitality sector," he added.-TradeArabia News Service