Hitit Computer Services has signed a frequent flyer contract with Saudi Arabian Airlines to revamp its current loyalty programme named Alfursan.

This is a part of a series of upgrading of the current systems at Saudi. With continues investment and commitment to technology, customer service, human resources and innovation, Saudi Arabian Airlines prepares to soar to greater heights and reinforce its marketing position as a modern and innovative organisation while boosting its image as Saudi Arabia’s most visible envoy, said a Saudi Airlines official.

This is Hitit's first sale to Saudi, which has a total of 91 aircraft. The Saudi Arabian Airlines with the assistance of Booz Allen Hamilton, leading global consulting firm, reviewed a number of systems before deciding on Crane Frequent Flyer System.

“We are delighted to work with Saudi Arabian Airlines. Welcome to Hitit family,” said partner and general manager of HITIT Computer Services Nur Gokman.

“We believe this will be the beginning of a long term relationship with many more sales to come and we thank Saudi Airlines for giving us the opportunity,” he added.

“We have chosen Crane Frequent Flyer system after an extensive and careful market review on available FFP products; we have found Crane as an advanced airline loyalty management software,” said sales automation development officer at Saudi Arabian Airlines Hazem Sunbul.- TradeArabia News Service