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Western Furniture adds Flou to luxury furniture line

DUBAI, July 21, 2015

Western Furniture, a premier retailer of upscale home furniture in the UAE, has added Flou, a leading ‘bedroom specialist’, to its exclusive line of furniture brands promising clients the luxurious experience of ultimate bedroom innovation and presenting a new ‘sleep culture.’

Founded in 1978, Flou has grown from producing high quality standard beds to creating a vast range of bedroom solutions, providing maximum freedom of interior decor and styles that extend to every part of the home, said a statement.

Its acclaimed very first signature piece is the Nathalie bed designed by Maestro Vico Magistretti and considered the ‘mother of all textile beds,’ it said.

In addition to its innovative design and possibility of purchasing it ‘ready for sleep’ it was also extremely practical.

Flou’s continual development saw aesthetics and function go hand-in-hand with innovation in materials, technology and production processes based on the brand’s philosophy to produce excellent beds with the objective of improving comfort, wellness and quality of life.    

Mikdad Bhabhrawala, chief executive officer of Western Furniture, said: “The addition of Flou collection to Western Furniture will enhance the home solution preferences of the UAE market’s consumers who are known for styling their homes with a rich, stylish and modern touch.”

Currently, Flou produces more than 50 different varieties of beds, from single to king-size, sofa beds and studio couches.

The Italian brand also produces technical accessories that include mattresses, pillows, mattress supports, cover fabrics, and duvet covers along with furnishing accessories such as chest-of-drawers, night stands, desks, armchairs, mirrors, lamps, poufs and book cases.

Flou’s 2015 collection includes the IKO collection, designed by Rodolfo Dordogne; Majal collection and Gentleman collection by Carlo Colombo; Oliver collection and Wood collection, designed by Garbin - Dell’Orto. - TradeArabia News Service




Tags: UAE | furniture | Western |

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