LeemaS, a new jewellery brand in the UAE, has joined hands with Damas, a leading international jewellery and watch retailer in the region, to launch its flagship Brocade collection in the UAE this summer.

The announcement came at a special event, held under the patronage of Sheikha Salama Bint Tahnoun Bin Mohammed Al Nahyan at the Presidential Suite, St. Regis Hotel, Abu Dhabi, which was organized and supported by Nexus Business Services.

“The UAE jewellery market is one of the most competitive markets in the world, with highly demanding customers. We are pleased that Damas, being the top player on the UAE market, agreed to partner with us at this event. We hope that this is only a beginning of long-term cooperation,” remarked Kostiantyn Gridin, partner at LeemaS Jewellery.

He was speaking at the event which began with a warm welcome, followed by a cake cutting ceremony by Sheikha Moza Bint Khalifa Bin Mohammed Bin Khalid Al Nahyan. The presentation was also attended by VIPs, foreign diplomats and large business owners.

Both Leemas and Damas showcased their exquisite, one-of-a-kind jewellery pieces.

In his address, Souad Hosani, the president of Nexus Business Services, said LeemaS’ Jewellery was really unique in style.

"While most of the jewellery makers try to make the diamonds shine as bright as possible, LeemaS Jewellery draws your attention to the perfection of minor details - ornaments, engraving, stones fixing and finishing. We hope this event will give a good start to LeemaS in the UAE market,” he stated.

LeemaS said Damas was the ideal partner for launching its Brocade collection. "Since its inception in 1907, Damas has been setting the standards by providing unmatched quality, luxury and glamour with an air of Middle Eastern mystique," it added.

Headquartered in Dubai, Damas has grown from a UAE-based retailer into a global brand name, with a large portfolio of renowned luxury brands including Graff Diamonds, Garrard, Roberto Coin, Mikimoto, Paspaley, Forevermark, Parmigiani Fluerier, among many others. Damas’ popular in-house brands include Farfasha, OneSixEight, Orana, Vera and Legacy.

The company today operates around 300 outlets distributed across 11 countries.-TradeArabia News Service