Danube, a leader in construction and home interiors, has chosen Indian actress and former Miss India, Juhi Chawla, as its new brand ambassador.

Chawla was presented as brand ambassador at a glittering ceremony held at The Oberoi, Dubai recently.

As a part of the launch campaign, the actress also unveiled the new logo of Danube Buildmart now known as Danube Home which will offer soft furnishing in addition to the hard fixtures offered by the brand.

Danube chairman Rizwan Sajan said: “It gives us immense pleasure to welcome Juhi to the Danube family. In much the same manner that she has been a trailblazer, Danube has been consolidating and expanding its presence in the GCC and Mena regions, by constantly introducing a range of trendsetting products and back-up services in these markets. Juhi’s commitment to excellence over the years resonates with the brand values of Danube. It is a privilege for us to share a partnership with this great achiever, and through this alliance, we hope to build a strong brand connect with our customers, especially women,” he added.

Chawla said: “Danube is a brand I can easily relate to. I believe we both share an innate habit of setting trends, a trait that is embodied in Danube’s mind-boggling range of stylised products as much as in their rapid expansion across continents, which itself stands testimony to their world-class quality.”

Last year, Danube entered Saudi Arabia with the opening of three showrooms in Jeddah, Riyadh and Dammam. It also launched a showroom in the southern Indian city of Bengaluru.

Chawla will exclusively partner the company in promoting their products and services through advertisements, events and personal appearances. – TradeArabia News Service