Consumer retail specialist Synovate Retail Performance is hosting a global competition for the best shopping interview of the summer, in an attempt to get consumers to dish the dirt on what annoys them most about shopping, changing shopping habits and best and worst retailers.

To take part in the competition, which is being hosted at https://howdoyoushop-synovate.com/ consumers are being invited to host their own two-minute interview  (on a mobile phone or camera) and ask their friends and family (or themselves!), six questions about their current shopping behaviour. Questions cover what makes a sizzling shopping experience, what are consumers’ favourite brands and which shops have got retail right and offer perfect purchasing.

Ahmed Sulaye, head of client relationships across sectors and research solutions at Synovate UAE, said: “UAE shopping experience usually perceived to be the best in class however there are several important touch points driving consideration and revisiting a specific store, as a result such competition will allow us to listen directly from shoppers of different brands about their in store experience across various brands and outlets and how this effecting their shopping habits, these insights will give us a better understanding of the ideal shopping experience from their views.”

Julie Cumberland at Synovate retail performance, said: “We envisage that by making their own videos, consumers will be more frank with their opinions than they are in traditional customer research. It’s their opportunity to really share what they feel about the experience of shopping today. We are looking forward to finding out what the shopping public feels could be improved with their retail experience, particularly in the current economic environment.

“By relating directly with the public in key regions around the globe, we aim to capture some strong insights that we can compare, to see how shopping behaviour varies around the world. We will then feed this back to retailers so they can develop improved shopping experiences for consumers in the future.” -TradeArabia News Service