Italian products proved to be a hit at the recently concluded fifth edition of Private Label Middle East (PLME) in Dubai.

Twenty firms from Italy formed the largest pavilion at the region’s only international private label exhibition.

Visitors to the event showed great interest in sourcing the quality products and services from Italy that were on display at PLME.

The participation of a record number of firms from Italy in PLME is expected to facilitate a further increase in trade between Italy and Middle East region.

The Italian Pavilion at the PLME was set up by the Italian Trade Commission-Trade Promotion Section of the Italian Embassy in the UAE, the government body responsible for the development of trade between Italy and rest of the world.

'All participants from Italy have expressed satisfaction in the quality of business conducted during the exposition. The event provided the Italian firms who are visiting for the UAE for the first time, a platform to understand the dynamics of private label business contracts,' stated Francesco Alfonsi, the Italian trade commissioner.

'On the other hand, local traders had the possibility to check from near a wide variety of high quality products, mainly foodstuff and cosmetics and discuss future contracts that would enable them to enhance their brand names at lower costs.'

'We are glad that many of the Italian exhibitors have expressed their willingness to be back at the next year’s event,' he added.-TradeArabia News Service