Jawad Business Group has signed an agreement to allow Mofakro Group's information display division to place and operate digital signage networks in its grocery outlets.

This will allow food brands to advertise within a large network of grocery stores in Bahrain, reaching their target customer at the point of purchase.

Mofakro Group's information display division specialises in the development, implementation and operation of digital signage systems that combine multimedia content with hardware to create interactive video display systems and dynamic digital displays.

The screens will be placed along aisles and check-out counters of various Jawad Business Group outlets that include the 24 Hours Supermarkets, Jawad Express and Jawad Supermarkets. - TradeArabia News Service