Dubai International Jewellery Week will feature dedicated shows, more participants, spectacular events and more choice for the jewellery shopper than ever before.

The biggest names in the jewellery industry, over 400 in all from across 25 countries, will descend at the Dubai International Convention and Exhibition Centre from tomorrow (December 11) for this five-day extravaganza.

The show’s new format will feature three sparkling events -  Areeq Dubai, Jewellery Collections Dubai and Jewellery Trade Dubai, each one catering to a specific target audience.

“The show has grown from strength to strength over the years and this year’s edition will be a reflection of how far the industry and the event has progressed,” said director general of Dubai World Trade Centre, the show’s organiser, Helal Saeed Al Marri.
 
The jewellery market of UAE is worth $6.13 billion, second biggest in the region after Saudi Arabia. The region represents 14 per cent of the global jewellery market of $146 billion, said an official spokesman

Saudi Arabia accounts for 45 per cent of the $20.5 billion Middle East jewellery trade, while the UAE has a 30 per cent share.

For those with a penchant for the finest things that money can buy, the ultra-luxurious Areeq Dubai is the place to be. The most exquisite jewellery and timepiece houses in the world will showcase their latest and best at this high-end event.

In line with its exclusivity, Areeq Dubai will have an invitee-only Private Preview at Shaikh Rashid Hall on December 12, where the crème-de-la-crème will get a first-hand glimpse of what lies in store.

Invitees to the private preview will have a once-in-a-lifetime opportunity to bid for a stunning creation by the exquisite Gianfranco Ferre Fashion House. Valued at $1.3m, this 300 carat jewel studded top carries more than 900 stunning diamonds mounted in white gold.

This exclusive event, which has Fashion TV Arabia as its official TV channel and Harpers Bazaar and L’Officiel as its official magazine, offers guests the most exquisite creations in the world, including collections from Adler, Beaudry, Daniel K, Boucheron, Baume & Mercier, Chopard, Damiani, Roberto Coin, Harry Winston, Henry Dunay, Jacob & Co, MikiMoto, Tiffany & Co and Ulysse Nardin amongst others.

Besides their timeless classics, many exhibitors will unveil their new collections at the show, giving visitors the chance to be the privileged few to own these exclusive pieces.

To add to the excitement, one truly lucky visitor may also walk away with a Dubai Diamond Cut from Dhamani Jewellers on each day of the event. 

An intimate fashion show featuring models displaying the exclusive international Damas range will take place at Areeq Dubai on December 13 and 14. Visitors to the Nespresso Lounge will be able to indulge in designer coffee blends provided by Nespresso.

Jewellery Collections Dubai, Dubai’s ultimate jewellery retail event, will feature an extensive showcase of stunning jewellery and timepieces from across the globe.

Handpicked selections from exotic jewellery markets including, Hong Kong, India, Italy, Korea, Lebanon, Pakistan, Thailand, Turkey and Taiwan will be on display at the national pavilions, besides numerous other exhibitors to suit everyone’s discerning taste and budget. Hong Kong is the shows largest pavilion and Pakistan is a first time participant at the show.

A star attraction at the show is the stunning Rainbow Collection by owner Eddy Elzas. The Rainbow Collection is the world’s largest collection of 300 intense coloured diamonds in a melange of colours and shapes ranging from the more traditional round brilliants, pears, marquises and emerald cuts to triangles, crosses and horses’ heads.

The collection will be unveiled for the first time in the UAE at the show and visitors can view the collection at the<