LG Electronics has launched its latest LB9 LCD TV range, the first in the company’s Design Art series.

With tempting black pearl-inspired LCD TVs, LG hopes to build its reputation for design-focused TVs with quality to match, said a spokesman.

“LG’s LB9 series was designed to reflect the beauty of a black pearl in its tempting design features such as a glossy black finish, ring-shaped stand and wave-inspired bezel design,” said KW Kim, president, LG Electronics - Middle East and Africa.

“Black pearls, with their mysterious lustre, evoke strong emotions – consumers just want to reach out and touch them. We designed these TVs to stir up similar feelings as soon as people see them, either in a showroom or a living room.”

A unique ring-shaped stand is the key feature of the LB9 series. The ring, available in red and black, is utilitarian as well as stylish. Perched atop a ring, the LB9 series incorporates the high glossy piano black frame and a wave-design at the bottom of the panel, said Kim.

“The effort put into designing this unique stand demonstrates LG’s commitment and passion for design innovation. We will follow the LB9 series with more Design Art TVs next year. We are highly confident that they will meet the needs of consumers who appreciate aesthetics as well as the latest TV technology,” Kim said.

The LB9 series offers viewers a vivid viewing experience with LG’s exclusive XD Engine and enhanced 10,000:1 contrast ratio, which creates deeper black levels and provide a fuller range of colours. The LB9 series incorporates LG’s intelligent Eye technology to optimise brightness and contrast, accounting for ambient light, added Kim.

LG’s proprietary Simple Link technology allows greater control of other compatible equipment such as DVD players and home theatre systems. Also incorporated into the LB9 series televisions are LG’s Dimple Speakers, which create a complete movie watching experience by providing dynamic and powerful sound through minimized air flow turbulence, without disrupting the television’s sleek aesthetics, he said.

The LB9 series will be available in 32-inch, 42-inch and 47-inch models. – TradeArabia News Service