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SPOTLIGHT

UAE employers ‘must embrace potential of millennials’

DUBAI, January 30, 2015

UAE employers must embrace the potential of the millennial generation to transform their businesses, according to a top executive.

Bill McDermott, chief executive officer of SAP, is visiting the emirates, having recently written and published ‘Winners Dream’ – his autobiographical memoir that chronicles how relentless optimism, hard work, and disciplined execution embolden people, and equip organisations to achieve audacious goals.

With the UAE building its knowledge-based economy in line with its Vision 2021, training the next-generation workforce has assumed a greater significance, he said.

Millennials, aged 18 to 35 years, will make up 75 per cent of the total global workforce by 2025, according to SAP.

As the first generation born into the mobile device era, millennials have enormous potential to transform companies and markets, and make a huge positive impact on business and society at large, McDermott told students at the American University in Dubai (AUD).

In the UAE, about 54 per cent of executives said that millennials entering the workforce is a top trend impacting the workforce strategy, according to the recent “Workforce 2020” report by Oxford Economics and SAP.

However, only 28 per cent of executives give special attention to their wants and needs, with millennials bringing highly-valued skills in cloud, mobile analytics, and social media.

“It’s easy to forget that the millennial generation was the first ever born into the mobile device,” said McDermott.

“The up and coming workforce expects the same experience in their professional lives during the week that they enjoy as consumers during the weekend,” he said.

McDermott urged AUD students to benefit from opportunities available to them, and develop skill set to lead in the new era of the networked economy.

“When I think about this generation in the UAE, they’re fearless and ready to support innovation in every form. I believe the time is now to push them into big challenges and empower them. This is why SAP has amazing partnerships with universities across the UAE and beyond. When they’re ready to lead, we want them to thrive with our platform and our applications,” said McDermott.

Dr Alaa Ashmawy, dean of the School of Engineering, AUD, said: “In an increasingly competitive global job market, hands-on experience and critical thinking in the areas of science and engineering are sought-after skills.

“We have the great privilege of partnering with SAP to bring tools and innovation to our students and expose them to real life scenarios through global knowledge exchange and taking the educational experience to the next level.” - TradeArabia News Service




Tags: UAE | employer | generation | millennial |

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