Gitex Technology  Week 2014, the largest information and communications technology (ICT) event in the Middle East, Africa and South Asia (MEASA), has announced luxury automotive brand Lincoln as the official automotive partner for the second consecutive year.

Combining advanced design, luxury and technology in one appealing package, the official smart car of Gitex 2014 will be Lincoln’s first premium compact SUV: the all-new 2015 Lincoln MKC.

Trixie LohMirmand, senior vice president, Dubai World Trade Centre (DWTC), organiser of Gitex Technology Week, said: “Gitex has a long and successful partnership with Ford Motor Company as well as its luxury brand, Lincoln, and the global car maker’s annual product launches and showcases at Gitex have added an interesting element to the region’s premier technology show. Smart automobiles and mobility are no longer just buzzwords, they represent the direction of the future and the all-new Lincoln MKC aligns perfectly with our vision of the Smart City of the future. We are happy to welcome Lincoln to Gitex 2014 and recognise the all-new Lincoln MKC as the official smart car of the show.”

Paul Anderson, marketing director for Ford and Lincoln in the Middle East, said: “Lincoln is built on a foundation of luxury; our unique design philosophy has served us well and set us apart in this region. Our technology-packed cars are also redefining standards of connectivity, entertainment and safety in all the segments we are present in. For us, Gitex is a natural platform as the technology community recognises and appreciates the importance of a high-tech foundation and features in the ultimate consumer device – the automobile.”

“The all-new Lincoln MKC is our gem for this year’s Gitex and is the second all-new Lincoln model we have launched since the reinvention of the brand. At last year’s Gitex, the all-new Lincoln MKZ premium sedan attracted a lot of attention and it’s the all-new Lincoln MKC luxury SUV’s turn to take centre-stage this year. This technology-laden lifestyle vehicle will be a prime choice for the region’s discerning car-buyer and we look forward to the MKC sparking conversations around automotive technology, smart mobility and the role and relevance of the intelligent car in the Smart City of tomorrow,” added Anderson.

The all-new 2015 Lincoln MKC features technology, safety, and entertainment in an aesthetically appealing package that is clearly within Lincoln’s design philosophy. A host of features – inside and outside – ensure the Lincoln MKC is differentiated from its peers in terms of appearances, features, capabilities, comfort and driveability. A number of convenience features also set the Lincoln MKC apart from competition in its segment.

Running under the theme ‘Re-Imagining our Future’, Gitex will run from October 12 to 16, at the DWTC. Gitex visitors can experience the all-new Lincoln MKC at the Lincoln Motor Company’s stand in Hall 3 of the Dubai World Trade Centre. Show visitors also have the chance to win the all-new 2015 Lincoln MKC as part of the Gitex Passport Trail. – TradeArabia News Service