The industrial and transportation business division (I&TB) at 3M Gulf has announced the launch of its Middle East Autocare campaign which is aimed at offering an integrated portfolio of proven autocare solutions to consumers for their vehicles.

The campaign will include over 42 3M authorised auto care centres across GCC including UAE and Saudi Arabia, and introduce consumers to a host of new autocare products including the innovative 3M Scotchgard vehicle protector, a statement from the company said.

The 3M Scotchgard vehicle protector is the latest addition to the 3M’s after-market automotive solutions which provides holistic treatment that makes the car sparkle from outside and spotless from inside.

Fadi Medlej, country business leader, industrial and transportation, 3M Middle East, said: “Sustained engagement with consumers is a priority for 3M and with the introduction of new products, it is imperative to develop a robust information platform that updates consumers on latest developments.”

“This campaign platform is an opportunity for 3M to showcase its entire range of autocare products to customers and present a bouquet of proven and value added services for their vehicles,” he added.

3M will also offer four specialised tinting solutions including Crystalline, Ceramic, Color Stable and FX, paint protection film, professional detailing, headlight lens restoration, DIY auto retail and unique 3M Anti Slip Pads will also be offered to consumers during the campaign.

Recommended by The Global Skin Cancer Foundation, 3M Sun Control Films have been providing protection and comfort to occupants in vehicles for over 40 years. These superior films block out almost 100 percent of UV rays from sunlight streaming in through windows.

The advanced technology used in 3M sun control films also reduce the heat and glare inside the vehicle thereby increasing the comfort of occupants in the vehicle without compromising visibility.

3M Gulf will continue its partnership with trusted school transport provider in the UAE, School Transport Services (STS), to increase the comfort and protection of school children during their travel.

Through the alliance with STS, more than 50,000 students ride to school and back in 3M-Protected school busses, which will significantly reduce their undue daily exposure to harmful UV rays that penetrate through glass and cause long-term skin damage and other associated risks such as skin cancer. – TradeArabia News Service