Mazda Motor Corporation is gearing up for the world premiere of its new Minagi compact crossover SUV concept car during the 2011 Geneva motor show in March.

The Minagi concept fully embraces Mazda’s new Skyactiv technologies and its new design theme, Kodo – Soul of Motion, said a statement from Towell Auto Centre, the exclusive distributors of Mazda in Oman.

The exciting Minagi concept is the forerunner to the launch of Mazda’s upcoming next-generation products and symbolizes the evolution of the Mazda brand as it begins a new era, it added.

Mazda’s stand at the Geneva show, which runs from March 1 to 13, will also feature new Skyactiv technology exhibits and the Mazda Shinari design concept car, among a wide range of products.

Annurag Chawla, head of Marketing and Communications, Towell Auto Centre, said, “Mazda has always been in the forefront of technological innovation and the Skyactiv next-generation technologies - including engines, transmissions, vehicle bodies and chassis are just that – innovation.

Skyactiv is a blanket term for Mazda’s innovative next-generation technologies that are being developed under the company’s long-term technology vision, Sustainable Zoom-Zoom, he explained.

The Minagi is a compact crossover SUV concept that combines the auto giant’s Skyactiv technologies – which represent the harmony between driving pleasure and outstanding environmental and safety performance with the emotional Kodo design that communicates pent-up energy bursting with vitality as the vehicle nimbly navigates a sprawling urban cityscape.

'The Skyactiv name is intended to reflect Mazda’s desire to provide driving pleasure as well as outstanding environmental and safety performance in its vehicles. We are extremely confident that the Mazda Minagi will be a success globally,” he added.-TradeArabia News Service