NBK Automobiles, Qatar’s exclusive AMG dealers, and Salam Bounian, developers of a major project in Doha West Bay, will launch Middle East’s first AMG standalone showroom.

AMG will showcase its automotive collection at one of the exclusive boutiques at The Gate, a mixed-use development offering a first-class range of retail shopping, F&B, health and wellness in addition to a variety of other services.

“Nasser Bin Khaled has been strategically aligned with global names since inception, bringing internationalism in standards and setting several benchmarks in Qatar and the region,” said Sheikh Nawaf Nasser Bin Khaled Al Thani, chairman and CEO of NBK.

“We have an automotive track record that dates back to over five decades, boasting solid affinities with the brands we operate and our partners. Quality and luxury are core elements of our NBK lifestyle. AMG is an icon which necessitates the presence of top-of-the-line settings and this is exactly what The Gate and Salam Bounian are offering,” he added.

Issa Abu Issa, chairman and CEO of Salam Bounian, said: “Salam Bounian is very pleased to host the prestigious AMG showroom at its signature project The Gate and is confident that this agreement will add tremendous value to The Gate and will further promote its premium and personalized services and offerings.”

“The ME first standalone AMG showcase is exactly the type of tenants we have planned The Gate concept for and it will undoubtedly be another premium addition to our existing list of high-end tenants helping us establish a world-class community of elite brands.”

Spanning an area of 387 sq m, the AMG showroom is designed to perfectly portray the AMG brand which combines modernity, cutting-edge technology and raw performance.

The showroom will have prime double-void 10-metre high premises at the northern corner of the boulevard walkway of The Gate marking the start of the upscale street that is planned to open towards the end of 2010. – TradeArabia News Service