OKI Printing Solutions, a leader in the global colour printing market, has appoined Al Riyadh-based Eqtessad Machines Division as its new distributor for Saudi Arabia.

As per the agreement between the two groups, Al Eqtessad Machines will provide sales and service support for OKI brand of printers, copiers, scanners and fax machines in the Kingdom.

Serving the market for over 35 years, Al Eqtessad Machines has built an excellent reputation as a reliable and efficient sales and service organization. It has more than 120 professionals throughout its three branches in Saudi Arabia, said an official.

“Saudi Arabia is one of the vital markets in the region that provides great opportunities for business growth.” said John Ross, general manager, Middle East, India, North East Africa, OKI Printing Solutions.

“The current IT environment in the Kingdom encourages us to expand our business plans and look into increasing our market share especially with the present ongoing infrastructure projects and the government support to  the IT developments such as the e-government.”

Ross pointed out that Al Eqtessad Machines Division has established a reputation as a professional and dynamic provider of printing solutions with a consistent and impressive track record of business growth.

'With its market knowledge and understanding of customers needs, Al Eqtessad represents the ideal partner for OKI. We are looking forward to our collaboration and with their existing network of offices, and local market reach, in the corporate, educational and government sector, we hope to grow OKI’s market share and answer the needs of a wider clientele base,' he added.

Al Eqtessad Machines Division has offices in Dammam, Riyadh and Jeddah; these three locations have full fledged sales and service teams which cater to the customer requirements across the whole country.

“We are very excited to have OKI products in our portfolio. OKI is a strong brand and we foresee good demand for the product range in Saudi Arabia. We will leverage our existing relationships in the industry to develop mutually benefiting propositions for the two companies” said Philippe Husni, business advisor, Al Eqtessad Machines Division.

“So far we were lacking a strong product in the low to medium volume color printing segment. This will now be filled up with OKI products. Color is the fastest growing segment in our industry and it is vital for us to have strong product assortment”, he added.-TradeArabia News Service