An Indian sugar company is set to launch its concept of sugar in the shape of ships at an upcoming major food exhibition.

Ugar Sugar Works, an Indian sugar manufacturer of a turnover of Rs 6 billion ($120 million), is set to enter Middle East with its novel concept of sugar ships at the Gulf Food Exhibition 2009- the 14th Gulf Food, Hotel and Equipment exhibition and Salon Culiniare.

The expo will be held from February 23 to 26 at the Dubai International Exhibition Centre.

The concept, marketed under the brand name Filmi Shakkar (sugar in the shape of ships), is said to be the first of its kind worldwide and has already marked its success in Europe and is now looking to making a debut in the UAE. – TradeArabia News Service