The debut Integrate Middle East 2023 is to provide a platform for professional audio-visual (Pro AV) and media industry thought leaders to contribute to the growth of the entertainment sector and several vertical markets in the UAE. 

 

Co-located with CABSAT, the long-running trade event for the media technology sector, the exhibition will spotlight the latest Pro AV technologies through demonstrations, educational sessions and discussion as well as inspire the professional community to adopt new trends in the sector. 

 

Integrate Middle East 2023 is scheduled to be held from May 16 to 18, 2023 at the Dubai World Trade Centre. The event will gather industry thought leaders including Adrian Cotterill, Editor-in-Chief, DailyDOOH; Ravi Rao, Founding Partner & CEO, TurboStart; Keith Nielsen, Founder of Voodooh; Bartosz Jankowski, CEO, Behind the Stage; Jon Sidwick, President of Collabtech; Michael Panagiotakis, Event Director of Viola; Ralph Bejjani, Head of Production Calyx; and Elie Honain, CEO of Questamong other experts, who will share their insights on emerging trends and major issues prevalent in the sector. 

 

Market growth

According to a recent market report, the Pro AV market is expected to grow at a CAGR of 7.9% between 2022 and 2027, with the market size in the region, including Middle East and Africa region, estimated to increase by $113.26 billion. Additionally, Data Bridge Industry Research's report indicates that by 2029, the Middle East and Africa’s virtual reality market would be worth $33.29 billion, growing at a CAGR of 43.7%. 

 

Data Bridge Market Research’s analysis on the Middle East and Africa smart home industry, presented a valuation of $6.40 billion in 2021 and is projected to reach $31.64 billion by 2029, growing at a CAGR of 16.80% over the period. In this light, the summit’s agenda will highlight key topics including business-critical digital signage, phygital stores with XR, content-driven 3D advertising, remote delivery of events, new revenue streams unlocked by AV technologies and more.

 

Bartosz Jankowski, CEO, Behind the Stage said: “Concept, in my opinion, is king, and technology is an instrument for implementing bold and innovative ideas. We are highly optimistic that the inaugural edition of Integrate Middle East 2023 summit will present a range of novel opportunities to the AV and media technology community for long-term growth and development. Being involved in the development of Virtual Production in the United Arab Emirates, I look forward to sharing insightful information on the industry’s potential for growth in the region.”

 

Significant opportunities

Riju George, Group Director, Exhibitions, from organisers DWTC said: "Since the event is taking place in conjunction with CABSAT, we believe that it will further present significant opportunities for Pro AV tech leaders and integrated solution buyers to explore the market's growth potential and promote the professional use of technology to enhance spaces and experiences across all vertical markets."

 

Visitors at the event can explore products and solutions for digital signage, command and control rooms, live events and smart buildings from Pro AV technology providers across the globe. Integrate Middle East 2023 is anticipated to boost the region’s Pro AV technology sector with the help of innovative solutions from global leaders and offer insights on best practices and market trends.-- TradeArabia News Service