ITV Choice, a leading British entertainment channel, has partnered with MyHD, a top DTH HD Pay-TV platform in the region with localised Arabic subtitles, and also extended its partnership with du as part of its English Package.

November will also mark ITV Choice’s debut into Myanmar with Cookie TV, just in time for Myanmar audiences to enjoy the ever popular Royal Season.

Audiences will be able to enjoy the channel's schedule of award-winning drama and entertainment hits, including:

•    Royal Season: Featuring programmes with exclusive access to the British Royal family in celebration of Prince Charles’ 70th birthday

•    Drama: Award-winning dramas including Vanity Fair, Victoria and Vera.

•    Entertainment: Global hits The Voice UK and The Voice Kids. And audience favourites Don't Tell the Bride, The Jonathan Ross Show and The Chase.

•    Coronation Street and Emmerdale: Two of the most popular long-running dramas in Britain, with episodes shown within 24 hours of the UK broadcast.

 Neale Dennett, ITV Choice channel director, said: “We are extremely pleased to be adding more distribution partners, and increasing the reach of the ITV Choice Channel, as it goes from strength to strength across Asia, the Middle East and Africa.  We very much look forward to working with new partners MyHD and Cookie TV, and for the first time bringing to their viewers the very best of Big British Entertainment.”

MyHD CEO said: "MyHD believes in the power of great compelling stories and fresh entertainment which goes beyond ethnicity. We truly believe that ITV Choice HD offers that to our diverse multicultural viewership in Mena. As a company, we also appreciate ITV as they listen to their partners, respect, and appreciate the uniqueness of the region." – TradeArabia News Service