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Memac Ogilvy wins UDC account

DOHA, September 15, 2014

United Development Company (UDC), one of Qatar's leading private sector shareholding companies, has selected Memac Ogilvy as its advertising and marketing agency.

The Memac Ogilvy team has been selected to lead all strategic branding and creative efforts with the goal of accelerating the marketing efforts UDC’s Urban Development, The Pearl-Qatar Island.

"Building on an already robust sales record, strong reviews and increasing regional and international awareness, The Pearl-Qatar is well-positioned to take advantage of the market shift toward resort-like, mixed-use developments," said Hussain Akbar Al Baker, senior events and marketing manager at UDC, the master developer of The Pearl-Qatar.

"As we plan for the future, we wanted to find the right team that would not only bring the best creative and strategic approach, but would also truly understand The Pearl-Qatar brand and where it comes from,” Al Baker added. “Memac Ogilvy demonstrated a rich appreciation and understanding of The Pearl-Qatar, along with a deep spirit of collaboration. We're delighted to find such a strong partner and look forward to working closely with them in order to further advance The Pearl-Qatar brand.”

As one of the top marketing and advertising agencies in the Mena, Memac Ogilvy will help guide brand strategy and create national and regional integrated marketing campaigns, including print, broadcast and out-of-home. Creative work on the first campaign is already under-way.

Samer Abboud, managing director, Memac Ogilvy Qatar, said: “We are pleased to have been selected to represent a brand as iconic as The Pearl-Qatar. Our team looks forward to the collaboration and contributing to the success of the brand here in Qatar and abroad.”

The Pearl-Qatar is a unique and innovative urban development in Doha, Qatar.  A masterpiece of private and modern living on an island spanning over four million sq m of land, the development offers a tailored range of residential solutions to meet the highest standards available in the Middle East.  Furthermore, The Pearl-Qatar plays host to the latest retail and hospitality offerings from the world’s leading brands and restaurants.

Developed by UDC, the island is located 350 m offshore of Doha’s prestigious West Bay District and is one of the largest real-estate developments in the Gulf.

Memac Ogilvy is part of Ogilvy & Mather, one of the largest marketing and advertising networks in the world. – TradeArabia News Service




Tags: Memac Ogilvy | UDC |

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