UAE's leading telecom services operator Etisalat has signed a deal with Dubai Cares to support its philanthropic efforts and promoting its programs in support of human development initiatives.

As part of this agreement, Etisalat will offer Dubai Cares free SMS service to raise funds from its subscribers throughout the year, including donations via SMS.

In addition, Etisalat will utilise its social media platforms to raise awareness about Dubai Cares’ initiatives and programs, said Abdulla Al Mane, the general manager of Etisalat (Dubai Region) after signing the deal with Tariq Al Gurg, the chief executive of Dubai Cares.

"The cooperation between the two organisations will promote the philanthropic programs and educational initiatives undertaken by Dubai Cares locally and internationally, contributing to the UAE’s active role globally in educational development of individuals, which represents the foundation of a community's sustained growth and progress," stated Al Mana.

"This partnership aligns with our vision to help create a knowledge-based society. We believe it is our responsibility and that of other organisations in the UAE to unite in our efforts to support the humanitarian work initiated by our leadership," he added.

Al Gurg, describing Etisalat as a significant partner, said: "Through this agreement, Etisalat will help us spread the word in various ways and transmit vital information about our programs, activities and campaigns directly to members of the community via their mobile phones."

"We are pleased to utilize the expertise of Etisalat in information technology and telecom - as one of the world’s leading telecommunication companies in the UAE and abroad - through its extensive network of subscribers, which will enhance our communications with the community that supported and contributed to Dubai Cares’ efforts since our inception," he added.-TradeArabia News Service