Synovate ViewsCast Global team has launched the ViewsCast Mobile Online in the UAE, a development that will further improve delivery of real-time ‘Voice of the Customer’ to their clients.

Synovate, one of the largest market research firms in the world, released the online suite which flawlessly recognises the respondent’s device and automatically switches to the appropriate screen size, making interview participation easier and increasing response rates.

The Synovate ViewsCast Mobile Online Platform recognises Blackberry, Android and Apple-iOS browsers and will work with most other mobile browsers such as Microsoft, the company said in a statement.

Susan Madeley, Synovate UAE managing director, said: “Reaching consumers on the move and at point of service makes the potential of “real-time” feedback a reality for our clients, with extremely high levels of penetration of mobile devices in the UAE, Synovate ViewsCast Mobile can help our clients reach their customers wherever and whenever they are interacting with their products and services.”

Rob Huijboom, global director, Synovate ViewsCast said: "Our clients have been particularly excited about using clickable text with a fast loading speed while retaining the ability to display their company logo along with a more attractive user interface."

With ViewsCast, it is now possible to survey customers throughout the enterprise, regardless of what channel they are using. The ability to capture feedback and learn the results in real time delivers many real business benefits to Synovate clients.

ViewsCast continues to deliver its unique benefits of mixed- and multi-mode capability and global coverage while combining IVR (Interactive Voice Response), SMS and Online.

Huijboom said: "With Mobile Online as the 4th data collection channel, our product’s versatility will help boost response rates since it loosens the constraints of location, media, channel and device by taking advantage of a more personal and high engagement methodology.”

“For instance; we could send an SMS-invitation to a respondent offering to take the survey through IVR, SMS or mobile online. This will increase respondent convenience as well as response rates," he said. - TradeArabia News Service