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Saudi 'set to become ME's automotive hub'

RIYADH, December 5, 2016

Saudi Arabia is on course to establish itself as the new automotive hub for the Middle East region, said a senior official from 3M, a global science-based company.

"Currently the largest importer of vehicles and auto parts in the region, the kingdom accounts for approximately 770,000 auto sales a year, which is why we selected it as the country to celebrate the occasion," remarked
Tareq Al Nouri, general manager, electronics and energy, at 3M.

Al Nouri was speaking at an event held to mark the 50th anniversary of the 3M's launch of patented ‘window film’.

"Saudi Arabia will hold the lion’s share of cars on GCC roads, with 10.03 million vehicles by 2020 – a figure comprising 52.5 per cent of the entire regional market," stated the official, citing a recent Frost & Sullivan report.

The 3M, he stated, has been present in Saudi Arabia since 1980, and provides technical support through a technical and scientific office, and operates customer technical centres and a learning centre in cities of Riyadh, Jeddah and Dammam.

According to him, 3M had spent the past five decades innovating and improving the window film.

The Crystalline Series features a proprietary, multilayer optical film that combines over 200 layers of nano-technology in a film that is thinner than a post-it note.

It can block heat-producing infrared rays as well as block up to 99 per cent of harmful UV rays to help protect individuals and interior into the car, explained Al Nouri.

As part of the celebrations, the company ran a special promotional campaign at the 3M Authorised Auto Care Centres around the kingdom, where the participants had the chance to win prizes including trips to Dubai and smartphones.-TradeArabia News service




Tags: Saudi Arabia | | hub | Automotive | ME | 3M |

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