Cisco Middle East has appointed Ziad Salameh as the managing director of its West Region.

In his new position, Salameh will be responsible for leading Cisco’s business and operations in Qatar, Kuwait, Bahrain, the Levant and Iraq to capitalise on the opportunities created by digitisation, said a statement from the company.

A Cisco veteran in the region, he will extend efforts to secure engagements across various industry sectors, while working closely with channel partners to provide the company’s customer centric solutions to the public and private sectors.

Possessing over 24 years of diversified industry experience and a wealth of industry knowledge, Salameh has an impressive track record of success in people development, innovation and business transformation, it stated.

Since his appointment into Cisco in 2009, he has leveraged his success in leading the services business in Saudi Arabia to later drive operational efficiencies and innovation for Cisco Middle East’s services and achieve exceptional growth across multiple markets, it stated.

Mike Weston, vice president for Cisco Middle East, said: “At our company, we are playing a leading role in helping countries, industries and businesses develop and implement digital roadmaps and transformations that deliver tangible outcomes.”

“This is a time of great change and growing opportunities and the appointment of Salameh to lead our West Region reflects our ambitions and strategic direction in these markets,” he said.

“As a seasoned leader and technology executive, his proven ability to deliver customer success and depth of expertise in working closely with governments and enterprises will accelerate the momentum on digitisation in the region,” Weston added.

On his appointment, Salameh said: “It is a truly exciting time to be a part of the company’s vision where digitisation is making dramatic changes in the way organisations approach their business operations.”

“I am honoured to lead the way into new digital business transformation initiatives with the company’s leading solutions portfolio to help our customers and partners reap the benefits of a digital ecosystem that delivers tangible and sustainable growth, and which helps them become more competitive,” he added. – TradeArabia News Service