UAE-based Mashreq, a leading financial institution, recently launched preloaded banking applications on a tablet that delivers the benefits of a round-the-clock relationship manager and branch banking support.

Titled Mashreq Max, the banking experience literally delivers the bank to the customers, elevating customer service to new heights, a statement said.

The combination of innovative banking products and services coupled with state-of-the art technology delivers a powerful package that will both simplify the customers’ lives and maximize their benefits, it added.

A press conference was held at Armani Hotel to witness the launch of Mashreq Max, in the presence of Farhad Irani, head of Retail Banking Group, Tooran Asif, head of Personal Banking, Ambar Brahmachary, head of Marketing & Customer Experience and other members of the senior management.

“At Mashreq my endeavor is to be best in class on three vectors – value proposition, service and profitability,” said Irani.

“Customers are intelligent and increasingly discerning. Customers respect a bank that respects their time. In this day and age of convergence and freedom of choice we believe Max is a true embodiment of bringing the bank to the valued customer while he / she enjoys the hygiene benefits of a 24/ 7 relationship manager and branch banking support.”

“In a Samsung Tab with preloaded banking services, Mashreq Max will allow customers to enjoy the perks of opening a salary transfer account without even having to visit the branch,” Irani added.

Tooran Asif, head of Personal Banking, Mashreq said: “Mashreq Max pre-approved section offers customers pre-approved personal loans, pre-approved revolving overdraft facility, pre-approved free Platinum Elite Credit Card. Mashreq Max Lifestyle Maximiser includes, ‘Salaam rewards programme, Mashreq Flavours Dining Program and exclusive discount offers for Mashreq customers.

“Lastly, the Mashreq Max Time Maximiser includes a ‘virtual personal advisor’ to assist customers at anytime and anywhere, e-apply for a banking product, Snapp mobile banking app and a Budget Maximiser app.”

Ambar Brahmachary, head of Marketing & Customer Experience, said: “Mashreq Max provides a gamut of products and services like no other. It is a one-stop shop. We wanted to give something back to the customer for transferring their salary by opening an account with Mashreq. The entire objective of this product is to underscore Mashreq’s commitment towards the UAE customer in elevating the level of service in the industry.” – TradeArabia News Service