Emirates National Oil Company (Enoc) has won the Superbrand laurel for the ninth consecutive year in recognition of its commitment to customer service and brand-building initiatives.

Basma Essa, senior manager, brand and corporate communications management at Enoc, received the award from Mike English, chairman, Superbrands Council and director, Superbrands Middle East at a ceremony held in Dubai.

Based on the guidelines set by the worldwide Superbrands Council, an independent authority and arbiter of branding excellence, Enoc was recognised for its commitment to customer service excellence and its powerful brand-building strategies that have made the company the energy partner of choice.

Essa said: “Winning the Superbrand honour for the ninth consecutive year is a strong testament to our commitment to customer service excellence.

“With Enoc now also focusing on geographic expansion and business diversification that is highlighted by strong customer interface across all our operations, building and sustaining our brand values is crucial for our long-term growth.”

She added: “The Superbrands honour fits in with our deep-rooted vision to be a partner of choice for our customers by providing them high quality products and services. We are at the forefront in rolling out a number of customer-oriented programmes that bring a positive difference to their lives. The honour is also a proof of our ethical business conduct, across all our operations.”

Enoc handles a diverse business portfolio including the development and production of oil and gas, gas gathering and processing, production and selling of petrochemicals, marketing and retailing of petroleum products at service stations, oil trading, terminalling and storage, refining, aviation fuel marketing, lubricants marketing, bunkering and various oil related shipping activities.

More than 2,500 marketing professionals selected Enoc for the honour from over 1,000 short-listed organisations, following a rigorous evaluation process. The Superbrands Council in each country comprises individuals with exceptional aptitude in business and a thorough knowledge of the country’s markets and methods of business. – TradeArabia News Service