Dubai Furniture Manufacturing Company (DFMC), a market leader in premium mattress segment in Middle East, has launched the iCollection Sleep System by Serta, which is designed to solve the problems of memory foam mattresses.

The new sleep system is a series of innovative mattresses which are smarter, cooler and superior than most of the present memory foam mattresses available in the market which produce a lot of heat and make sleeping uncomfortable and sweaty, a statement from DFMC said.

The collection has the world’s first memory foam mattresses which are equipped with MicroSupport gel infused Visco foam known as cool action gel infused Visco foam that provides a cool and comfortable surface all the time and releases pressure from the differential body zones. These mattresses do not sink in too much and maintains the same temperature throughout the night, the statement said.

Sundar Rajan, CEO, Dubai Furniture Manufacturing Company, manufacturer and marketer of the Serta brand, said: “Serta’s cool action gel infused Visco foam is designed to feel like traditional memory foam, but with superiority. The MicroSupport gel is what makes it better by creating an extremely comfortable, more supportive and cooler sleep surface.”

Customers can choose from four different grades of this series namely twilight, oasis, fortune and paradise. The twilight mattress provides advanced support and extreme comfort. The oasis mattress offers the perfect balance of cooling and unchanging comfort. The fortune mattress provides the appropriate comfort to the differential body zones, delivering proper and targeted support that body needs. The paradise mattress offers the perfect blend of coolness, support, comfort and relief.

In 2001, DFMC acquired the license for marketing and manufacturing Serta products in the Middle East, from Serta, USA. Serta being the largest mattress company in the world and an ultra-premium brand strengthened the position of DFMC as the Mattress Leader in the Middle East.

The iCollection products are available in Serta showrooms on Sheikh Zayed road. – TradeArabia News Service