Air Miles, the Middle East’s leading multi-participant loyalty programme, has signed up with Sun & Sand Sports to increase its ever growing partner portfolio in the UAE and Qatar.

Sun & Sand Sports is Middle East’s leading wholesaler and retailer of sporting goods which offers premium and performance brands as well as quality services. 

"I believe the collaboration with Air Miles will help in effectively expanding our overall reach and increase our customer base. We look forward to providing a unique shopping experience and enable our customers including the Air Miles’ million plus members obtain a range of rewards,” said general manager of Sun & Sand Sports Shivam Goyal.

“This association brings obvious synergies and strengths and would assist us reaching our strategic objectives,” added Shivam.

“The continued growth of our partner network reflects our regional growth and functional appeal. We aim to get top retailers across all sectors and as sports retail is key, we have tied up with the leading sports goods retailer,” said Dave Batiston, CEO of Rewards Management Middle East, the company behind Air Miles in the region.

In less than seven years Air Miles have grown exponentially, now with more than 1.4 million members across the UAE, Bahrain and Qatar.

After taking its world-renowned reward schemes to new heights, by expanding its reward programme regionally it is time to celebrate as Air Miles enters its seventh year of gulf presence.

And what a way to celebrate; the loyalty programme, which is free to join, will provide shoppers an opportunity to earn Triple Air Miles on April 11 and 12 on all purchases at all Air Miles participants. – TradeArabia News Service