Water experts from the UK are set to discuss water scarcity solutions for the Gulf region at a summit to be held in January as part of the Abu Dhabi Sustainability Week.

The International Water Summit will take place from January 20 to 22, 2014, and is being hosted by Masdar and partnered by the Abu Dhabi Electricity and Water Authority (Adwea).

UK’s water and wastewater supply chain association, British Water, is encouraging water companies to participate on the official UK Pavilion sponsored by UK Trade and Investment, following a recent road show by organisers, Reed Exhibitions.

The road show also covered Japan, Singapore, France, Germany and Netherlands.

“The International Water Summit is undoubtedly a key event for the Middle East as it faces increasing pressure to find solutions to the issue of water scarcity caused by its hot climate and arid environment,” said Lila Thompson at British Water.

“UK companies are particularly experienced in working in quasi-privatised landscapes and as part of PPPs, which are vitally important for the region, and they are keen to contribute to the world, the Gulf and Abu Dhabi by expanding their water-related businesses internationally and sharing best practice and know-how in sustainable water solutions,” said Thompson.

Ara Fernezian, divisional managing director UAE for Reed Exhibitions, said the UK’s strength in smart water technologies, consultancy services and asset management will bring a wealth of knowledge to IWS 2014.

“The UK Pavilion at IWS is a clear indication of the global approach being brought to the event to address the challenges facing the Middle East in terms of water sustainability and efficiency. We are delighted to have the support of British Water and UK Trade and Investment, and their active participation at IWS 2014 will add to the international expertise being shared,” said Fernezian.

“The issues of water scarcity, especially in arid regions like the Middle East, require global collaboration, and equally regional companies and authorities can share their own unique expertise with the world. The international water community is committed to raising the key issues of water sustainability to governments and corporations, and they view the IWS as a critical platform to facilitate discussion and dialogue,” he said. - TradeArabia News Service