Marmum to boost juices export
Dubai, July 23, 2014
Marmum Dairy Farm, a subsidiary of Dubai Investments (DI) and one of the leading dairy brands in the UAE, has announced plans to export over 1.8 million litres of its Raha long-life juices across the Middle East and Africa this year.
Marmum has set ambitious export growth targets with plans to touch 3 million litres in exports by 2015 and 10 million litres by 2018, said a statement.
The Marmum Raha juice variant comes in three sizes – 1.5 litres, 1 litre and 250ml packs and is available in six flavours – orange, mango, cocktail, apple, lemon and guava.
The new long shelf-life juice line was launched in August 2013 and developed to exclusively cater to the export markets with a strong focus on B, C and D categories of cafeteria and restaurant channels.
The Raha juices are currently exported mainly to Iraq and also distributed in a host of other countries such as Iran, Afghanistan, Sri Lanka, Ethiopia, Madagascar and Somalia, among others. Plans are also afoot to extend the Raha juices’ regional footprint to Oman and Qatar.
Roger Gabriel, general manager of Marmum, said: “The launch of Raha long-life variant was in line with customer requirements and changing market trends targeting a niche market. Currently, we have achieved strong growth in Iraq and sales to other countries have also seen an upswing. We have set a robust growth target for the segment.”
Marmum is also augmenting its fleet and distribution network across a number of countries to tap into the huge growth potential on offer for its extensive product portfolio.
He added: “From the original fresh line of dairy products since 1984, Marmum has evolved to offer a range of refreshing and healthy juice line and continues to make a mark with its hygienic quality products and standards. We are confident that our latest long shelf-life juice line would build our market reputation and reach in newer markets.” – Trade Arabia News Service