Jotun Paints, one of the world’s leading producers and distributors of paints and coatings, has launched its ‘Painters Loyalty Programme,’ a first-of-its-kind innovative channel incentive programme for painters, dealers, contractors and paint users in Saudi Arabia.

The initiative is being implemented under the theme, ‘Paint more, Earn more,’ and is part of Jotun’s ‘Closer to Consumer’ strategy, which has been designed to reinforce ties with Jotun’s rapidly growing customer base while consolidating its leading market presence in the Middle East region, particularly across Saudi Arabia, a statement from the company said.

Faisal Karim, marketing manager, Jotun Saudia, said: “The ‘Painters Loyalty Programme’ has been designed to provide its current client base mainly painters, with strategic value additions like cash vouchers, rewards and easier redemption across different membership tiers.”

“Registration for the programme is a simple three-step process - register, collect and encash. Once registered, members can immediately start earning points redeemable for shopping vouchers that they can use to collect their rewards. Purchasing of any Jotun product entitles members to earn on various Jotun products.”

“Loyalty programmes have usually been associated with airlines, retail chains and banking companies -industry segments that have utilised this form of incentive programme to help retain their customers. In line with this, Jotun has launched a first-of-its-kind initiative, the ‘Painters Loyalty Program,’ with a theme ‘Paint More & Earn More’,” said Faisal Karim, marketing manager, Jotun Saudia.

“The programme not only looks towards reinforcing our leadership in the Saudi Arabian paint market but we also would want this programme to become a benchmark initiative as well. The main objective is to emerge as a truly customer centric organisation, showing that we can understand and manage the continuously changing demands and requirements of our target audience in the Kingdom."

The programme demonstrates the importance that Jotun has placed with dealers and painters. The company has revealed that utilising innovation and the latest paint technologies has enabled it to offer more flexibility in terms of color options and customizations for the end user.

The ‘Painters Loyalty Programme’ is being implemented with a four-point objective, which includes the development of stronger business ties with partners and customers while at the same time rewarding them with various incentives for their continued patronage of Jotun products; provide key support and assistance to dealers and their investments; establish a strong Jotun brand identity and unique selling point (USP) and utilise technologies that can help enhance customer centricity. – TradeArabia News Service