Grohe has won six awards for five products and a concept from the iF International Forum Design this year.

Two faucets and three showers were awarded the ‘iF Product Design Award’, and the ‘iF Communication Design’ award for its latest exhibit at ISH, the world’s leading trade fair for the bathroom experience, building, energy, air-conditioning technology and renewable energies.

“As we continue to maximise the potential of our products and our brand, we create new design universes and shape new trends,” said Paul Flowers, senior vice president, design, at Grohe AG.

The ‘Power & Soul’ line of showers delivers a wholistic shower experience, the statement said. Its features include Grohe AquaDirect, an all-new spray pattern selector which sits on the back of the shower head and allows to choose between the different spray patterns by pushing a button.

The ‘Tempesta New’ is a tried and tested product whose design and functionality have been further refined, it said. This line offers just the right shower for any bathroom environment. It is available with up to four spray patterns which can be controlled via the spray switch on the shower head.

‘Allure Brilliant’ is a visual highlight for any bathroom. This line of fittings is distinguished by its many different facets, unusual angles and striking accents. It is perfectly cut like a diamond.

Grohe’s ‘Urban Village’ exhibit at the ISH 2011 show featured the leitmotiv ‘enjoy water’, a booth which celebrated wellbeing, value and water, underpinned by the four pillars of the brand - quality, technology, design and sustainability.

Visitors were introduced to about 350 new Grohe products for its Spa, bathrooms, showers, kitchens and sanitary systems by way of five themed universes created through large-scale multimedia projections. – TradeArabia News Service