More than 52 per cent of company CEOs and senior business executives have a digital strategy ready and plan to boost their IT investment in 2013, according to a recent survey by Gartner.

'The 2013 Gartner CEO and Senior Executive Survey' also found that, as macro uncertainties abate, 78 per cent of CEOs now feel able to plan their 2013 and 2014 investments and growth.

"2013 will be a turning point year as CEOs and senior executives, by a ratio of more than four to one, plan to increase IT investment in 2013, rather than cut it, said Mark Raskino, vice president and Gartner fellow.
 
"This is the year when business leadership teams must commit to investing bravely and deeply to redevelop the technology and information capability of their firms," he stated.

"After more than a decade of modest investment and sorting out the basics, it's time to think ahead. Business leaders tell us they recognize the need to invest in e-commerce, mobile, cloud, social and other major technology categories, and the capabilities they enable. That can't be done from within existing IT budgets alone," he added.

The survey results show that while major political and economic uncertainties obstructed business investment last year, the fog is now clearing, and digital will play a prominent role in CEOs' 2013 plans, said Raskino.
 
The survey covered more than 390 senior business leaders in user organizations worldwide was conducted between October and December 2012. Qualified organizations were those with annual revenue of $250 million or more.

"CEOs and leadership teams must crystallize what they mean by digital strategy and work with a small subgroup from the executive team to define what 'digital' means and how it manifests in the broader business strategy," said Jorge Lopez, vice president and distinguished analyst at Gartner.

"They must ensure all elements of the digital strategy link clearly to the core business strategy, and that they do not form an independent, possibly distracting, program of change," he noted.
 
Business leaders intend to change the mix of leadership talent needed to make that change — with chief data officers, chief digital officers and new heads of innovation on the way. The survey found that 19 per cent of business leaders expect to see a chief digital officer by 2014, and 17 per cent expect to see a chief data officer.
 
"CIOs should embrace growing digital, data and innovation needs, and not stand back from them," stated Lopez.

"CIOs who intend to stay with their firms for longer than two years should be developing digital business, business information governance and innovation leadership capabilities in themselves and in their teams," he observed.

"CIOs who intend to retire or step back into other roles should help their organizations by incubating next-generation talent in the areas of digital media, information exploitation, and digitally enabled product and service innovation. This can be done inside as well as outside the IT department," he added.
 
According to Raskino, a number of organizations are already making new, very big bets in information and technology innovation that run to hundreds of millions of dollars of fresh investment

"The greater risk now is assuming that your lackluster technology capability can remain a 'back burner' issue for another couple of years," he added.-TradeArabia News Service