Alessa Industries Group, a leading integrated industrial conglomerate in Saudi Arabia, has announced plans to enter the Qatari market to leverage the huge potential offered by diverse sectors of the economy.

The group has already laid the groundwork for boosting its presence in Qatar through setting up a dedicated branch office in Doha early last year.

"The decision to boost our presence in the Qatari market is based on the country’s promising potential. Qatar has registered one of the highest growth rates in the region across various industry segments. The move also reflects our commitment to supporting economic integration between the member nations of the GCC," said Alessa CEO Yousef Al Mutlaq.

The government of Qatar has pumped in nearly $250 billion in less than 10 years for the development of projects that have attracted investments from several international majors, he noted.

Al Mutlaq said it has already established a strong relationship with several leading companies in Qatar.

"This is driven by our presence and reputation in the market through our partners and portfolio of products. While our partners represent a range of well-known local and international trademarks such as Gibson and Hitachi, we have consistently catered to the country’s demand for innovative products, especially eco-friendly offerings that are compatible with Qatar’s green buildings standards," he added.

Alessa's multi-pronged presence in Qatar will see the company support the economy across various sectors, remarked Al Mutlaq.

"We are particularly keen to contribute to the World Cup 2022 with our capacity to provide a comprehensive bouquet of products that meet the policy of the construction sector and theholistic needs of infrastructure developments including stadiums and hospitals," he stated.

"We are already in dialogue with members of the technical committees of the World Cup 2022, which sets standards and specifications for projects in the state. We are gearing up to announce our first project in Qatar soon," he revealed.

In view of tailoring their offering, Al Mutlaq confirmed that in 2012 the firm teamed up with several internationally-based partners, including a US-based company with expertise in eco-friendly air handling units, and had successfully executed several projects in Saudi Arabia and the UAE.

He also stressed that the company is keen on marking a strong participation at the 10th ‘Qatar Projects’ exhibition, the leading international tradeshow for materials, equipment and techniques of construction and environmental technology in Qatar.-TradeArabia News Service