Saudi German Hospital-Dubai said it has joined forces with prominent business community leaders and women’s organizations such as Dubai Business Women Council to raise awareness and funds for breast cancer.

The partners collaborated to invite opinion leaders in the society and business community, to a high-profile event organized by the hospital.

The event was supported by DBWC, which is part of the Dubai Chamber of Commerce and is the official representative for women entrepreneurs and professionals in Dubai.

Another key supporter was Pink Polo, a family-focused cancer awareness initiative; Worood, one of the region’s leading floral suppliers; the Pink Rose Foundation, which provides scholarships to help children overcome family losses caused by cancer, which also distributed pink roses to attendees as a symbol of support; and Abu Dhabi Commercial Bank (ADCB), a consistent supporter of cancer awareness.

Dr Reem Osman, the CEO of Saudi German Hospital-Dubai said: “The business community has a vital role to play because cancer does not only affect the individual; it also affects employers, clients, productivity in the wider industry and ultimately the nation’s economy as a whole. That’s why we are bringing together a wide cross-section of community-minded business leaders.”

DBWC president Raja Al Gurg said, "The community is where our customers and employees come from. Therefore we are delighted to come together and boost not only the emirate’s physical health, but its economic health as well."

"Moreover, being a women-oriented organisation it is imperative that we support high-impact initiatives that address women’s health," she added.

The event featured lectures by experts in X-rays, Surgery, Obstetrics and Gynecology. Participants also networked to share ideas for smart partnerships and fund-raising.

In a “Question and Answer” segment with health experts, the audience’s questions indicated that Dubai women were shifting their emphasis from cancer treatment to cancer prevention.

To boost early detection, a Grand Draw gave some audience members vouchers for free mammograms.

The event ended with participants embarking on a tour of the hospital, where they explored some of the biggest and most advanced medical facilities in the country and the region. Future events are expected to motivate the business community to play a greater role in cancer awareness.-TradeArabia News Service