Travel, Tourism & Hospitality

Madrid tourism project names its first global ambassadors

Madrid Turismo by Ifema Madrid, a joint project of the Regional Government of Madrid, the Madrid City Council and Ifema Madrid, has appointed the first International Ambassadors to promote the city and Greater Madrid as a tourist destination in long-haul inbound markets, as well as the strengthening of its brand worldwide.

Actress Cho Yeo-Jeong, known for her roles in the films Parasites, The Servant and The Concubine; actress Kim Joo-Ryung, famous for her role in the Netflix series The Squid Game; actor, model and singer Jeon Changa, global brand ambassador for Boss and model for MAC; and fashion designer Danha, creator of the wardrobe of the K-PoP group BlackPink, will help promote Madrid in their areas of influence, highlighting its lifestyle, gastronomy, cultural and leisure offerings, and rich heritage.

They acquainted themselves with Madrid, visiting emblematic places and important landmarks in the capital, and also being able to attend the Mercedes-Benz Fashion Week Madrid.

During the induction ceremony, the ambassadors received a traditional Spanish cape, introduced by a special video, designed and handmade especially for the occasion by Oteyza, a diploma and an official ambassador handbook, as a symbol of their new bond with Madrid.

The award ceremony was hosted by Yolanda Perdomo, director of Madrid Turismo by Ifema Madrid, and Lara Benito, singer, model and actress from Madrid, famous in South Korea for her great television appearances. – TradeArabia News Service