Travel, Tourism & Hospitality

Six strategies to ensure year-round tourism in ME

A new report has analysed seasonal fluctuations in the tourism industry of the Middle East and has suggested innovative tactics to ensure all-year-round tourism.

Colliers, a leading diversified professional services and investment management company, in its market report titled, “Seasonality Mitigation: Causes, initiatives & tactics to alleviate tourism seasonality in the Middle East”, provides a detailed analysis of the distinct seasonal trends observed in the Middle East and has put forward six strategies to manage them.

Considering the significant influence of high temperatures on tourism in Middle Eastern destinations, this report highlights climate, particularly temperature, and other natural factors that steer seasonal fluctuations. 

1. Broadening destinations’ offerings by providing different forms of tourism targeting niche tourist segments that are less concerned about off-season conditions and value experience over weather, such as adventure tourists, wellness tourists or cultural tourists.

2. To further emphasise this approach, the second strategy involves creating customised product mixes to stimulate demand, depending on the target segment, the destination and the resources at hand.

3. Designing infrastructure that handles extreme conditions to ensure tourists are comfortable despite high temperatures.

4. Promoting event schedules

5. Implementing targeted promotional campaigns during off-seasons

6. Forming strategic partnerships with other destinations that offer either different seasonal patterns or similar ones to reduce the negative impacts and capitalise on the benefits of tourism seasonality.

During low seasons, tourist destinations witness decreased visitation, leading to reduced revenue and economic activity. In the case of Middle Eastern destinations, the influence of high temperatures is quite substantial.

Assessing the situation in Saudi Arabia for example, it's evident that when we exclude outliers like Eid Al Fitr, Hajj, and Eid Al Adha, the influence of weather becomes strikingly apparent.

There is a noticeable negative correlation of -0.85 between Riyadh's average monthly temperature and the monthly tourist influx.

To combat these challenges, it is crucial to implement innovative tactics that enable such tourist destinations to flourish all-year-round. – TradeArabia News Service