Indonesia hosted the Global Day of Observation marking the World Tourism Day on September 27, and emphasising the sector’s unique potential to drive recovery and deliver positive change for people everywhere.

Held in the popular destination of Bali around the theme of ‘Rethinking Tourism’, the official celebrations brought together leaders from across the public and private sector, including the largest and most diverse number of Ministers of Tourism in the history of World Tourism Day.

They were joined by tourism stakeholders around the world celebrating in their own countries, united around the timely theme of rethinking and transforming the sector.

Opening the celebrations, UNWTO Secretary-General Zurab Pololikashvili stressed the unique opportunity presented to tourism to pause, reflect and recalibrate.

He said: “The restart of tourism everywhere brings hope. It is the ultimate cross-cutting and people-to-people sector. It touches on almost everything we do – and everything we care about. Tourism’s potential is now recognized more widely than ever. It’s up to us to deliver on this potential.” – TradeArabia News Service