InterContinental Hotels & Resorts has collaborated with British artist Claire Luxton to unveil a series of immersive experiences at InterContinental London Park Lane, InterContinental New York Barclay and InterContinental Dubai Festival City.
Bookable now through to mid-July, the experiences celebrate the joy of worldliness and the beauty of global travel as told through a Claire Luxton lens.
The Claire Luxton Experience at InterContinental Dubai Festival City heroes a limited-edition suite which have been designed and curated by the artist and depict her interpretation of InterContinental Hotels & Resorts. Taking cues from her personal travels and inspirations, Luxton brings the brand to life through the natural flora and fauna signature to her artwork in combination with an array of sensory experiences, including a drawn bath and soundscape. Every detail and room accent across the suite has been transformed to reflect the artist’s style with features including bespoke artwork, lighting and soft furnishings, that represent InterContinental hotels in Japan and Southeast Asia, respectively.
A drawn bath experience with a curated soundscape, aromas and florals enhances the stay for guests. Additional discoveries in the suite include a special playlist and coffee table books reflecting Luxton’s travels. Guests booking the suite at the InterContinental Dubai Festival City will also be offered a massage for two in the hotel’s luxury spa.
Claire Luxton said: “I’m thrilled to partner with InterContinental Hotels & Resorts again, interpreting the brand’s story of worldliness. Global travel inspires my work, and I hope it shines through in every detail of the collaboration, from the foyer florals and the hotel team’s custom scarves to the drawn bath experience and the artworks themselves. Each flower and animal within my work for InterContinental reflects a hotel or resort from its past, present or future. In curating the design of these suites and experiences, I sought to explore the delicate equilibrium between humans and nature while celebrating the magic of wanderlust.”
Luxton has brought her touch to other areas of the hotels too:
• Lobbies will be transformed with butterflies and vibrant floral installations that pay homage to distinctive InterContinental locales around the world.
• At InterContinental New York Barclay and Dubai Festival City, Claire Luxton-inspired food and beverage offerings will be available, including a selection of cocktails, mocktails and afternoon tea.
• Additionally, specially curated uniform accessories will adorn hotel staff, with team members wearing floral silk scarves and pocket squares featuring the Indian Peafowl - a nod to InterContinental Chennai Mahabalipuram Resort.
This collaboration with Claire Luxton builds on the brand’s 75th Anniversary celebration. In December, Claire Luxton created an installation that was projected onto the façade of InterContinental London Park Lane. The artwork depicted the global journey of the pioneering luxury hotel brand – from motifs with a Blue and Yellow Macaw, representing the first InterContinental hotel in Belém, Brazil, to the Mediterranean Moluccella, spotlighting the brand’s growing portfolio in Italy with InterContinental Rome Ambasciatori Palace poised to open later this year.
Tom Rowntree, Vice President Global Marketing for Luxury Brands at IHG Hotels & Resorts, commented: “InterContinental Hotels & Resorts has delighted worldly travellers by bringing luxury experiences to every corner of the globe for more than 75 years. As we redefine our ethos of discovery and modern luxury, we’re excited to welcome visitors and locals alike with a fresh approach to the guest experience, starting with our collaboration with Claire Luxton. She’s tapped into her own global travels to inform and inspire her interpretation of the brand’s rich heritage and pioneering spirit. The result is a unique experience of discovery that captures the beauty and energy of InterContinental’s far-flung destinations.”
The Claire Luxton Experience is available at InterContinental Dubai Festival City for one month from June 21. Reservations are now being taken, with opportunities to book or earn points via the new IHG One Rewards program.
InterContinental Hotels & Resorts is part of IHG Hotels & Resorts Luxury and Lifestyle Collection. With a family of 17 hotel brands and IHG Rewards, one of the world’s largest hotel loyalty programmes, IHG has nearly 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline. – TradeArabia News Service