Global hospitality management chain Swiss-Belhotel International will launch two stunning new hotels in the Middle East - Grand Swiss-Belhotel Waterfront Seef and Swiss-Belsuites Admiral Juffair - during the Arabian Travel Market 2021, taking place in Dubai from May 16-19.
The new hotels see the launch of two new brands in the region, diversifying its offering to provide greater choice to owners and customers.
Elaborating on the market opportunity, Laurent A. Voivenel, Senior Vice President – Operations & Development, EMEA & India; Senior Vice President – Group Human Resources & Talent Development, Swiss-Belhotel International, stated: “Our aim is to position Swiss-Belhotel International as the best alternative to blue chip companies in the market offering superior returns, unbeatable value and unforgettable experiences. I am really proud to represent and practice Swiss-Belhotel’s winning partnership philosophy that is defined around working hand in hand with owners and travel partners. I thank our partners for their continued support throughout the pandemic.”
“Swiss Professionalism combined with Asian Passion, is the core of our brand culture and at Swiss-Belhotel International we are showcasing this at the ATM through our portfolio of 145 hotels in 21 countries.”
Speaking about Arabian Travel Market 2021, Voivenel stated: “As always Dubai has demonstrated its remarkable resilience and strength by hosting the first in-person travel and tourism event in the world in 18 months, since the onset of the pandemic.”
Voivenel stressed: “True to this year’s ATM theme it is definitely a new dawn for our industry. At the Swiss-Belhotel International we are proud to be part of this phenomenal platform, that brings together representatives from 62 countries connecting destinations with source markets, and eager to know about the latest trends shaping the hospitality sector. We are well placed to overcome the challenges in a sustainable manner and seize the emerging opportunities while maintaining the highest standards of hygiene and safety.”
Visitors to ATM Dubai can find Swiss-Belhotel International on stand: HC0935 in the Sheikh Saeed Arena at the Dubai World Trade Centre from May 16 to 19. The brand will also be present at the ATM Virtual from May 24 to 26. - TradeArabia News Service