Travel, Tourism & Hospitality

Prudential opens new lifestyle project in Bahrain

Bahrain-based Prudential Properties, a joint venture between Kooheji Development and Mohamed AR Fakhroo Investment & Property Development, has opened its latest project - Juffair Square, an open-air lifestyle design-inspired neighbourhood in the heart of Juffair built at cost of $35 million.
Juffair Square will spread out over a total area of 10,000 sq m featuring 37 outlets of a select tenants mix of food and beverage (F&B), services and retail outlets. The space planning is the result of a careful study of what Juffair and Manama requires.
Designed to have the look and feel of a modern urban square, the project will offer a variety of exclusive restaurants, cafes and leisure activities, some of which are making their debut in Bahrain. 
Juffair Square, which has a gross leasable area (GLA) over 7,324 sq m, boasts ample parking spaces and is designed with three main blocks forming a square shape with outside terraces that create a gathering courtyard in the middle with different landscape elements like no other dining and retail development in Bahrain.  
Commenting on the launch, Engineer Mohamed Abdulghaffar Al Kooheji, Managing Partner, Prudential Properties said: "We are happy to announce the opening of Juffair Square, which is our first project. It was designed from a concept of a micro-city with different materials, designs and schools of architecture, making it an organic palette of materials. Inspired by the nature of the city; the use of the wood, natural stone, aluminium cladding, texture renders and large glass openings provide a striking architectural design with an elegant shopfront that is appealing to tenants who are looking to present their brand with unique fit-out designs in the heart of Juffair.
"The striking architectural design of four buildings, with a stunning landscape that simply sits by a central fountain with terrace seating, is located in a densely populated area of Juffair, that has a high proportion of expatriate working families and a high concentration of tourists staying in the local hotels and Juffair luxurious serviced apartments," he added.
According to him, Juffair Square enjoys good visibility from the main road running through the neighbourhood in Awal Avenue and is expected to be one of the busiest destinations in Bahrain. 
"The design was born under the European standards of accessibility, open spaces, connectivity, no barriers and shared community," stated Al Kooheji.
"All these elements orientated north to south creating a wind tunnel effect to create a sustainable environment and makes Juffair Square’s design something durable, functional and practical," he added.
Kooheji pointed out that in its efforts to provide Juffair Square’s tenants and visitors with the best dining and shopping experience, Prudential Properties has signed up Royal Ambassador, to manage Juffair Square.
Royal Ambassador is a leading hospitality arm of Kooheji with over 10 years’ experience in managing over 11 high-rise residential towers in Bahrain including the Fontana series, Springfield series, Ariva and Seef Avenue. 
The group will provide soft and hard services including housekeeping, security, waste management, building maintenance, air-conditioning and landscaping at Juffair Square. 
May Marzooq, Marketing Manager of Kooheji Development said: "In the middle of one of the busiest neighbourhoods of Bahrain, Juffair Square brings an oasis of space, design, lifestyle to elevate the outdoor dining experience, a multicultural place for everyone to hang out and enjoy different and new food concepts some of which are firsts to Bahrain such as Katana Torii, the recently opened ramen and sushi restaurant that brings the authentic taste of Japan to Bahrain; MUH café with great fit-out look and feel; The Dockyard restaurant that offers the best fish & chips in town and the favourite burger place Griddle, Starbucks, Red Croissant Bakery, Guys & Grills and many more services providers such as Juffair Square Pharmacy, Brazil studio salon, Gentlemen’s Salon, Park and Shop, Yateem Optician, Gracie Academy and Baigene Lab." 
"With ample parking spaces, which makes it convenient for visitors, Juffair Square will be the place to be for new dining experiences in elegant terraces and architectural designs with a central stage for events and water features," remarked Marzooq. 
"We have planned great entertainment and activations for the year ahead while considering the current situation under Covid-19 and we look forward to welcoming our visitors to experience something different," she added.-TradeArabia News Service