Travel, Tourism & Hospitality

Kempinski launches new F&B loyalty programme in MEA

Kempinski Hotels has launched a new Food & Beverage loyalty programme in the Middle East and Africa Region – Epicure Essential Pleasures.

The programme is created in cooperation with Hospitality Marketing Solutions Company (HMC), a world’s leading provider of paid membership loyalty programmes.
The programme aims to reflect the legendary hotelier’s tradition of delivering fine European hospitality and gastronomy experience to all discerning guests. Epicure Essential Pleasures provides exclusive discounts on food, beverage, accommodation rates and spa offers. The programme is currently available at 10 hotels located in nine countries including UAE, Qatar, Oman, Kenya, Jordan, Saudi Arabia, Egypt, Lebanon and Ghana.
Guests can join Epicure Essential Pleasures at and select from two tiers of membership: Standard or Premium. While the Standard membership is free and provides members with 10 per cent discounts on dining, accommodations and spa treatments, the Premium Membership comes with an annual fee offering offering up to 25 per cent discount on dining, 20 per cent on accommodations and experiences, in addition to ‘Buy One Get One Free’ room, dining, spa and upgrade certificates among others.

Epicure Essential Pleasures’ membership benefits are accessed through a unique mobile app for iPhone and Android. The app lets members redeem digital e-certifications, receive push notifications about new hotel promotions, make membership renewals, dinner reservations, purchases, and hotel bookings. - TradeArabia News Service