The Bahrain Tourism and Exhibitions Authority (BTEA) concluded its roadshow in Russia, which was held in Moscow and St. Petersburg between December 1 and 7.
Hosting the roadshow comes as part of the BTEA’s strategy to promote Bahrain as the ideal tourist destination to international markets.
The delegation was headed by representatives from BTEA and Gulf Air, the kingdom’s national carrier, and a number of hotels and travel agencies. The roadshow aimed to promote Bahrain as a tourist destination to the Russian market during the first leg of the roadshow held between December 2 and 5; while the second leg of the roadshow, held on December 5 and 6, aimed to portray the kingdom as an ideal destination for weddings. In addition to the representatives from the kingdom’s national airline, Gulf Air, the visiting delegation included representatives from the a number of hotels including Al Bandar Hotel & Resort, Sofitel Zallaq Bahrain Thalassa Sea & Spa, Gulf Hotel, Four Seasons Hotel Bahrain Bay, Rotana Hotels and Novotel Al Dana Resort. The delegation also included representatives from five tourism agencies and destination management companies including Best of Bahrain, Visit Bahrain, Go Bahrain, Mathias Tours and Gosaibi Travels.
During the roadshow, the delegation organised strategic meetings with wedding planners, representatives from travel agencies, and key media representatives in order to promote Bahrain’s unique attractions and facilities available in that cater to different interests.
“At BTEA, we regularly host roadshows in order to showcase Bahrain’s unique offerings to international markets with an aim of increasing the number of inbound visitors to the kingdom. We remain committed to working closely with our seven representative offices set up to promote Bahrain as an ideal destination for tourism and hosting weddings and celebrations, which comes as part of our efforts to further develop these vibrant sectors and increase the tourism sector’s contribution to the national economy,” said acting director of marketing and tourism promotion directorate at BTEA, Dr. Ali Follad. - TradeArabia News Service