Hotelbeds, the world’s leading bedbank, has announced today a preferred partnership agreement with HotelRunner, a sales channel management platform and B2B network for OTAs and hotels.
With this agreement, HotelRunner increases its connectivity partnership program by helping its 35,000 hotel, hostel and vacation rental partners reach the over 60,000 travel trade buyers that use the Hotelbeds booking platform – including tour operators, travel agencies, airlines and points redemption schemes in over 185 source markets.
As a result of gaining access to Hotelbed’s travel trade buyers, the accommodation partners of HotelRunner will benefit from incremental reservations from non-domestic markets via Hotelbeds global distribution channels that generate high-value bookings with guests that, on average, book earlier, cancel less, stay for longer and spend twice as much in destination.
With this partnership, HotelRunner will assist Hotelbeds to access significant additional hotel partners globally, with wider coverage in Turkey, Africa, Latam and South East Asia.
Adam Krzciuk Kuna, head of supplier connectivity partnerships at Hotelbeds, said: “We are really happy to partner with HotelRunner and feel that that this agreement is a real win-win, whereby its hotel partners that don’t currently work with Hotelbeds can benefit from our strong distribution power and at the same time, we at Hotelbeds can grow the portfolio of hotels that we offer to our travel agents, tour operators, airlines, points redemption schemes and other clients.
“Channel managers are more important to us than ever before and we recognise their great importance to our business; last year we launched a new preferred partnership program for channel managers and HotelRunner is one of the first key participants,” he said.
Ali Beklen, founder and managing partner at HotelRunner, added: “HotelRunner has been working with Hotelbeds already for five years and now we are taking our partnership to a strategic level as a response to their new preferred partnership program."
“Using our proven experience in acquiring new accommodation partners and applying the best practices of both companies to the process of accommodation on-boarding and engagement, we’ll work together to onboard thousands of new properties from all over the world, improving our hotels’ connectivity experience whilst also offering them access to non-competing reservations from hard-to-reach booking channels that offer quality guests that overall are more profitable for the hotels,” Beklen added.
Through its powerful and easy-to-use suite of tools, HotelRunner gives all properties, regardless of size, access to the best hospitality management technology. This means hoteliers and hosts can grow reservations and automate their workflows with confidence and ease.
The company has offices in the US, UK and Turkey, and has properties in 193 countries ranging from daily short-term rentals to bed and breakfasts, boutique hotels and enterprise hotels and chains. - TradeArabia News Service