National carrier Oman Air has unveiled its new uniform for cabin crew members, developed by the airline's in-house product development and brand team.
Oman Air’s brand new line of cabin crew uniforms represent a sophisticated and spectacular evolution in style. Inspired by the sultanate's rich colours, culture, history and heritage the design of the outfit and accessories elevates the Oman Air brand to new heights. The most prominent design element in the new uniforms is the retention of the beautiful turquoise colour – inspired by the Sea of Oman.
From the tailoring and fit of each outfit to the quality of textiles and materials, colour combinations, as well as the Oman Air branding and design details; the new uniform’s designs have been carefully curated to align with Oman Air’s excellence in brand standards.
Abdulaziz Al Raisi, Oman Air’s chief executive officer, explained: “Inspired by the rich elements of Oman, our new uniform is a testimony that style can be derived from our own inspiring landscapes and surroundings. It was a richly rewarding experience working on this project and we are very proud and excited to now introduce the brand new uniforms on our Oman Air flights. The tremendous amount of effort and time dedicated by our team working through multiple design iterations, and modifications before the precise styling and overall look was achieved in each garment, is indeed praiseworthy.”
Launching on London Heathrow (LHR) the new style uniform will be introduced across the network in phases.
Oman Air stewardesses will wear a one-piece dress with a flattering and flowing cut that falls neatly below the knees. The cut and shades have been developed to ensure that it is both comfortable and elegant for various nationalities and profiles. This will be accentuated by a sophisticated and unique main jacket in the same colour, meticulously tailored to convey flair and elegance, including a newly designed hatlet and veil that will bring an air of old world glamour and charm. Oman Air guests will be able to distinguish its Cabin Directors onboard through a darker teal shade for stewardesses in the same cut contrasted with a golden hatlet and veil. Stewards will showcase modern suit cut in the dark teal with a turquoise tie. Male Cabin Directors will be easily distinguished with a grey vest and gold tie.
After boarding, during flight, Oman Air stewardesses will remove their hatlets and veil and be ready to serve their guests with a dinner jacket during meal service and a contrasting floral scarf embodying all the seasonal colours of the country, from the beauty of the turquoise sea, the golden sunset and the magenta pinks of roses in the mountain bloom.
As part of the Oman Air brand evolution which saw the first major product enhancement through the introduction of its new First Class cabin last year on its newly delivered Boeing 787-9, Oman Air also launched its new Masterbrand video called “State of Wonder”. The video aims to showcase the brand evolution of the Oman Air guest experience and also capture the inspiration from the beauty of the country as a unique destination. To continue to tell the story of Oman Air and the beauty of the Sultanate that it represents, five feature stories will also be progressively launched across all social media channels, the first one namely “State of Grace”, showcasing the design process and sophistication of the new Oman Air uniform. - TradeArabia News Service
