Hotelbeds, the world’s leading business-to-business bedbank, has announced a strategic distribution partnership with Kilit Hospitality Group, Turkey’s largest leisure hotel company.
Building on over 10 years of working together, the recently signed and significantly expanded partnership takes the form of a preferred agreement that will provide Hotelbeds with exclusive access to Kilit Hospitality Group’s Ultra All-Inclusive five-star hotels that offer guests 24-hours-a-day service.
The partnership providesKilit Hospitality Group with access to the world’s largest distribution of high-value clients provided by Hotelbeds with +60,000 tour operators, points redemption schemes, airlines, and retail travel agents from more than 140 source markets.
As a result of this, Hotelbeds’ clients will have access to Kilit Hospitality Group’s portfolio of more than 25,000 beds across 17 hotels that operate under various sub-brands in prominent Turkish tourist locations such as Side, Belek, Kemer and Bodrum.
Additionally, through this partnership, Kilit Hospitality Group will be able to distribute its hotel rooms via both the wholesale channel, which operates under the ‘Hotelbeds’ name, and the retail travel agent channel, which operates under the ‘Bedsonline’ brand – all united under one contract.
Arzu Harley, regional manager of Hotelbeds, Turkey, said: “We are hugely excited to confirm that we have significantly expanded upon our longstanding partnership with Kilit Hospitality Group, the leading and biggest operator of all-inclusive hotels in Turkey."
“Today’s news reflects our long-term commitment to Turkey, despite the market facing some challenges in recent years, as a premier tourist destination. This commitment has recently proven more than worthwhile, following the continued rebound in hotel bookings for Turkey that we’ve seen over the last year – summer 2019 already looks set to be a record. We are committed to growing our business model in Turkey and our partnership with Kilit Hospitality Group will help us reach this goal together.”
Umman Cetinbas, CEO of Crystal Hotels Brand, said: “Despite being the largest operator of all-inclusive beach and resort hotels in Turkey, we still have ambitious plans to grow further locally. Today’s news forms part of a strategic plan and we look forward to working with Hotelbeds as we not only grow overall bookings together, but more importantly grow high-value bookings.
“After careful consideration, we felt that the bedbank distribution channel should be a core part of our growth strategy and following many years of partnering successfully, Hotelbeds was naturally our first choice.” - TradeArabia News Service